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Introduction: The Importance of Email Marketing The Americas and Canada The email includes an engaging graphic as well as some compelling preview text that explains what the blog post is about. It also includes a prominent call to action to read the full post which leaves no doubt in reader’s minds what the next step should be.
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Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
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An autoresponder series is just another fancy term for a number of automated pre-written emails that get sent to your subscribers in a sequential order. This is different than a broadcast, which is a one-time message that gets sent to all of your subscribers (or a particular segment of your subscribers that you set) at the same time.
Great article, Jeremy. How/when do you incorporate offers into this process to make sales? Does each email have the opportunity to click through to an offer/sales pages?
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Some offer free trials and free accounts if you stay within specific subscriber levels According to KissMetrics, a customer intelligence and web analytics company, “Email has nearly three times as many user accounts as Facebook and Twitter combined.” In fact, it reaches 2.9 billion people. Email marketing isn’t just important, it should be a key tactic built into every organization’s marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental. In this article I am going to discuss 11 great tips you should think about and implement right away.
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If you’re interested in learning more, we’ve written a more in-depth review of Infusionsoft here. In general, Infusionsoft only becomes a good investment when you’re turning over at least $150k per year. It also only really makes sense if your business revolves around selling products online.
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Become a member 6. Reporting Tools I have been using email marketing for quite some time and there are some other email marketing services like MailGet, Moosend, Sendy, Mailgun, Mailjet etc. which are also quite good in terms of pricing, as well as performance.
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Abigail has over 18 years experience in brand management, strategic planning, communication plans, campaign activation and agency management, as well as training and capability. She has worked on many Household brands across multiple markets and sectors both client’s side and consultancy capacity creating and delivering brand growth through strategy, communications and NPD. Her approach is to empower you to deliver your strategic and communications plans through the appropriate communication platforms and ensure you deliver a strong return on investment. Email marketing is one of many communication platforms that we can leverage and she has recently built and implemented a capability program to roll out new digital platforms, including email to over 1500 marketers globally.
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Nurture your leads But now, with the use of tactics like content upgrades, blog owners can double, triple, or even quadruple their opt-in rates. October 1, 2015 at 10:31 AM