Navigation Customised and very helpful 404 error pages Rand Fishkin sent me a message saying that his experience has been that clicks were counting as ranking signals, but he was also seeing thresholds of around 500 clicks before clicks would make a difference. It’s difficult to tell with some signals, especially when Google makes statements about them not being signals in use.
You are saying that Google appears to have some issues with entity recognition for some queries, with some brands appearing in results for a query that includes a competitor’s brand within it.
So if Google has decided /cities, your /cities section is just awful, has all sorts of problems, not performing well on a bunch of different vectors, you might take your /cities section and actually 301 redirect them to a new URL, /location, and put the new UI and the new content that better serves the searcher and fixes a lot of these issues into that location section, such that Google now goes, "Ah, we have something new to judge. Let's see how these location pages on MySite.com perform versus the old cities pages."
Google doesn’t care. As long as it renders as a browser compatible document, it appears Google can read it these days.
Peter (1 year ago) Reply -Pay close attention to Google's Quality Raters' Guidelines. We have found that since February of 2017, most algorithmic changes that were significant enough for us to notice on a widespread basis seem to cover things that are mentioned in the QRG. For example, on February 7, 2017, we saw loads of sites drop because of a lack of experience, authoritativeness and trust (E-A-T). One example was a site that offered legal advice, but none of their content was written by lawyers or anyone with actual legal experience. The same is true of medical sites and other your money or your life (YMYL) sites as well. March 8, 2017 (Fred) was another date on which this type of thing happened as well.
ways to interact TQ Does this article have spelling, stylistic, or factual errors? (SPELLING + GRAMMAR + CONTENT QUALITY – perhaps wrong dates in content, on old articles, for instance)
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