# Put simply – It’s Google’s job to MAKE MANIPULATING SERPs HARD. Its HARD to get to number 1 in Google for competitive keyword phrases. April 7, 2015 at 2:05 pm Donna Lee Schillinger says: 95 January 10, 2018 at 2:53 pm Trackback submitter 中文 Learn how Over Optimization Can Kill Your Website Brand Guidelines Brand Guidelines Be personal in a way that big businesses can’t be. Putting your individuality and  personality across throughout the off-site SEO process (outreach emails, guest posts, Tweets, etc.) makes others more likely to engage with you. We also offer guides to blog SEO and charity SEO. And if you want an up to date training program, consider joining our SEO training program.  Keep up-to-date with SEO news and trends. Read sites such as Search Engine Watch, Search Engine Land and SEOmoz. Though not a ranking factor in search engines, the 'meta description' tag tells users of search engines in 155 characters or less what your page is about. When you see search results, each listing will contain descriptive text underneath based on the meta description if it's available. Competition monitoring and success measurements Kera, I’d look at travel bloggers. 3.mbg.com Searcher’s history – If the searcher has been on the same page before, or even if they’ve just visited your site in general, you’re more likely to show up because Google thinks you’re a relevant result for them. Data-driven focus Insane Paul Friend Snr. Account Manager, SEO Works Thinking of studying a master’s or PhD? Meet admissions directors from top grad schools. Transport, logistics and distribution Strategic placement of said keywords is now paramount to your SEO success. Note: Don’t force keywords. Insert them where they make sense. One size never fits all – your business is unique and we treat it that way SEO Tools: The Complete List (2018 Update) Typical Offsite Cost £1,000 Best wishes If you are looking for some good and actionable SEO tips, you arrived in the right place. we like you. be our friend. FacebookTwitterG+Linkedin

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2018-02-09T00:41:11-08:00 Yes, you must write naturally (and succinctly) in 2018, but if you have no idea the keywords you are targeting, and no expertise in the topic, you will be left behind those that can access this experience. But here’s the thing you’re missing. So they shared it… again and again. Andrea Nagar says: Hi Alex! Thanks for replying. Yes, by website provider I intended to say the platform where I have built my entire website years ago (IMC) I had provided you with my website address in my previous post). I do not have complains about the quality, speed or content size available on it, and since I was happy with the graphic results I did not really intended to migrate. But I do find strange that a high quality website builder like this displays so few SEO options to be managed. Unless my level of knowledge on SEO structure is so low that it is preventing me from any basic SEO improvement… I do not know. As I said before, I unfortunately did not find the links you mentioned in order to make the right SEO improvements. 🙁 Wow! Another great guide, Brian. Can’t believe the work that’s gone into this. I have a query please, rather a clarification. You seem to mention title tags and headlines interchangeably, whereas I think of a headline as the H1 tag at the top of the post or page. I’ve noticed this before but never thought to ask. Thanks for all you do! Penalty Recovery To get through this indexing change as successfully as possible, the recommendation is to use responsive web design. It is a design that implements one model for both your desktop and mobile site that will fit almost any device screen. It also removes the obstacle of requiring searchers to type m. before your site’s URL. Daily news and insights about search engine marketing, SEO and paid search. Nice! Keep me posted on how that works out for you, Nicolai. The Google Webmaster Channel is also a useful resource for beginners to subscribe to. URL: https://www.youtube.com/watch%3Fv%3DjhnNOlhPbyc MetaFilter's Declining AdSense Performance Custom Web Programming on Everyday Essentials Shopbop Developing mobile-friendly pages View Marketing Automation Fails and How to Avoid Them google.ca “The content management system 110 can select from the eligible content items that are to be provided for presentation in slots of a resource or search results page based at least in part on results of an auction (or by some other selection process). For example, for the eligible content items, the content management system 110 can receive offers from content sponsors 108 and allocate the slots, based at least in part on the received offers (e.g., based on the highest bidders at the conclusion of the auction or based on other criteria, such as those related to satisfying open reservations). The offers represent the amounts that the content sponsors are willing to pay for presentation (or selection or other interaction with) of their content with a resource or search results page. For example, an offer can specify an amount that a content sponsor is willing to pay for each 1000 impressions (i.e., presentations) of the content item, referred to as a CPM bid. Alternatively, the offer can specify an amount that the content sponsor is willing to pay (e.g., a cost per engagement) for a selection (i.e., a click-through) of the content item or a conversion following selection of the content item. For example, the selected content item can be determined based on the offers alone, or based on the offers of each content sponsor being multiplied by one or more factors, such as quality scores derived from content performance, landing page scores, and/or other factors. “ Thanks for the share. Keep up the good work. complaints & corrections Nettl of Ripon Bio   •   RSS Feed Business Card Templates June 5, 2013 at 6:37 pm Risk-free: Free trial & low price. What is an SEO Audit Florencio Martinez says: GREAT question. This approach works for any type of content, whether it’s a YouTube video, a podcast or a blog post. Consider linking to important pages on your site from your home page, and other important pages on your site. CookiesCookie Policy Thank you, Vinay! 🙂 3.0 out of 5 starsClear, easy to read advice (if a little repetitive) Simply put, https://www.hobo-web.co.uk/ can be treated by Google as a different URL than http://hobo-web.co.uk/ even though it’s the same page, and it can get even more complicated. sam.lawson@clickz.com Anonymous This text book is very useful as i am currently using it to improve my SEO skills on my eCommerce module Very helpful tips. Thanks! mobile computing That’s it. Keyword in anchor Avoid duplicating content on your site found on other sites. Yes, Google likes content, but it *usually* needs to be well linked to, unique and original to get you to the top! Another Great Thee.Agency Adventure! One machine to run the reports. Many machines to view them. March 23, 2018 at 2:53 am Increasing interlinking Education Best Smart Home Devices Hi Rand, Thank you for the article. However, can the same information apply to product specific ecommerce sites? or sites which already have a fairly good ranking but traffic remain the same. Simon Akhrameev says: -If your traffic drops, isolate Google organic traffic in Google Analytics to see if the drop is happening there, or whether it is somewhere else. I can't tell you how many times a site owner has come to us because they've seen a traffic drop and it turns out that their PPC campaigns stopped running, or they stopped getting referrals from a lucrative source. In one recent site we reviewed, they had slowed down on social media posting and email marketing and that was the cause for the traffic drop; their Google organic traffic was fine. ગુજરાતી A little more SEO tips for beginners As David (the other one!) detailed above, analysing your existing rankings and filling in gaps in your content can be a great way to boost your traffic. Example: viral marketing Bill says SimilarWeb not only shows you a sweet overview of a site’s traffic… Tip: The fetch and render tool is also a great way to submit your website and new content to Google for indexing so that the page may appear in Google search results. We know that the search results' content can impact... This is a more advanced tool, but the benefits can be outsize. Once the code is installed on the site, a decent array of common marketing tags can be edited without a further code update. There’s support for URL, referrer and event based tags, custom macros and more, plus a debug console. There’s also planned further integration with third party tools to even more flexibility, and it’s possible to use tags from third-party tools such as Optimizely now. Basically it means multiple pages on your site are targeting the same keyword. Denver Napoleon Hill Chapter 7 Amazon Selling Pitfalls Even the Savviest Sellers Forget [Infographic] © 1996-2018 Ziff Davis, LLC. PCMag Digital Group This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself. I am sure that if you take a look at your analytics data you will see a good percentage of your daily visits coming from mobile. PPC Return on Ad Spend Switzerland Action items: Perform keyword research for every page of a site, and make sure that you use the keywords you have mapped out to specific pages upon those pages in important parts of the pages, such as the page titles, main headings, anchor text pointed to the pages, body content on the page. There doesn’t need to be a specific percentage of usage on the page, but you need to include the keywords you have selected for a page to have the page rank for that term or phrase. 8000 Centerview Parkway Suite 203, Memphis, TN 38018 Action Items: There may be ways of including geographically relevant content on the pages of your site that can help it rank better for organic searches. Having your business rank well for maps results and organic results can make it more likely that your business is seen in search results. Aim for both. I think this is a good post for beginners like us. 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